extract :
Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.
Especially small businesses.
If you're going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.
There are four aspects of finding buyers that buy that I'd like to focus on. Today, I will cover the first and most important. Today is the "what" ... the next three weeks will be the "how."
At the core of finding buyers that buy is a concept called "Psychographics."
Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It's knowing the words they use, the emotions they have, and the choices they make on a daily basis.
Do not confuse this with "demographics," which is the study of facts about people. Their age, their gender, where they live, number of children, etc. ...
These kinds of facts and figures are important, but they only give you a small insight into the buyer's life and desires. It's far too shallow to really bring in consistent, safe, ongoing sales.
You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.
Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the "Core Buying Emotion."
Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.
Michael puts it like this ... and you can substitute "online marketing and sales" for the word "copy" ...
"Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect's greatest and deepest desires, fears, hopes, and dreams."
Savor that statement because it's worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer's Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.
There are several other powerful advantages to understanding the psychographics of your buyers:
1.First, you know exactly how to talk to them. You understand their Core Buying Emotion.
2.Second, you immediately know where they are. You'll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson's powerful phrases and concepts; see Ready, Fire, Aim for details.)
3.Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover ... )
4.Fourth, you know how to price your product or service.
In the next three weeks, I'm going to talk about the "how" to uncovering the psychographics of your market. I think you'll be surprised at the methods I use.
There are several parts of this discussion that I want to spend a little more time on. Because of that, I've decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.
I'm calling it, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."
This in-depth discussion is really only for those who are ready to go deeper. Because of this, I'm inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.
To receive a no-cost copy of my audio discussion, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy," click here now and fill out the simple form that follows.
Click Here to Get "Buyer Psychographics" Now
By Joshua Boswell
Source : www.earlytorise.com
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.
Especially small businesses.
If you're going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.
There are four aspects of finding buyers that buy that I'd like to focus on. Today, I will cover the first and most important. Today is the "what" ... the next three weeks will be the "how."
At the core of finding buyers that buy is a concept called "Psychographics."
Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It's knowing the words they use, the emotions they have, and the choices they make on a daily basis.
Do not confuse this with "demographics," which is the study of facts about people. Their age, their gender, where they live, number of children, etc. ...
These kinds of facts and figures are important, but they only give you a small insight into the buyer's life and desires. It's far too shallow to really bring in consistent, safe, ongoing sales.
You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.
Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the "Core Buying Emotion."
Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.
Michael puts it like this ... and you can substitute "online marketing and sales" for the word "copy" ...
"Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect's greatest and deepest desires, fears, hopes, and dreams."
Savor that statement because it's worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer's Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.
There are several other powerful advantages to understanding the psychographics of your buyers:
1.First, you know exactly how to talk to them. You understand their Core Buying Emotion.
2.Second, you immediately know where they are. You'll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson's powerful phrases and concepts; see Ready, Fire, Aim for details.)
3.Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover ... )
4.Fourth, you know how to price your product or service.
In the next three weeks, I'm going to talk about the "how" to uncovering the psychographics of your market. I think you'll be surprised at the methods I use.
There are several parts of this discussion that I want to spend a little more time on. Because of that, I've decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.
I'm calling it, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."
This in-depth discussion is really only for those who are ready to go deeper. Because of this, I'm inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.
To receive a no-cost copy of my audio discussion, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy," click here now and fill out the simple form that follows.
Click Here to Get "Buyer Psychographics" Now
By Joshua Boswell
Source : www.earlytorise.com
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
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