Finding Buyers that Buy

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Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.

Especially small businesses.

If you're going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.

There are four aspects of finding buyers that buy that I'd like to focus on. Today, I will cover the first and most important. Today is the "what" ... the next three weeks will be the "how."

At the core of finding buyers that buy is a concept called "Psychographics."

Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It's knowing the words they use, the emotions they have, and the choices they make on a daily basis.

Do not confuse this with "demographics," which is the study of facts about people. Their age, their gender, where they live, number of children, etc. ...

These kinds of facts and figures are important, but they only give you a small insight into the buyer's life and desires. It's far too shallow to really bring in consistent, safe, ongoing sales.

You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.

Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the "Core Buying Emotion."

Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.

Michael puts it like this ... and you can substitute "online marketing and sales" for the word "copy" ...

"Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect's greatest and deepest desires, fears, hopes, and dreams."

Savor that statement because it's worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer's Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.

There are several other powerful advantages to understanding the psychographics of your buyers:

1.First, you know exactly how to talk to them. You understand their Core Buying Emotion.

2.Second, you immediately know where they are. You'll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson's powerful phrases and concepts; see Ready, Fire, Aim for details.)

3.Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover ... )

4.Fourth, you know how to price your product or service.

In the next three weeks, I'm going to talk about the "how" to uncovering the psychographics of your market. I think you'll be surprised at the methods I use.

There are several parts of this discussion that I want to spend a little more time on. Because of that, I've decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.

I'm calling it, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."

This in-depth discussion is really only for those who are ready to go deeper. Because of this, I'm inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.

To receive a no-cost copy of my audio discussion, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy," click here now and fill out the simple form that follows.

Click Here to Get "Buyer Psychographics" Now

By Joshua Boswell

Source : www.earlytorise.com


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The New Economic Order

With the global economy going to hell in a hand basket (AGAIN), people are scared ...

You see it in the "Occupy Movement" demonstrations taking place in various centers around the world.

You see it in news reports about impending sovereign debt default in Greece, Spain, Portugal, Ireland, Italy and other European countries.

And you see it in the ongoing economic malaise in the United States, where despite one and a half TRILLION dollars in economic stimulus thousands of jobs continue to disappear each month.

What does it all mean?

And what should YOU be doing to protect your livelihood and the financial security of your family?

The First Thing To Realize Is That What We're Going Through Is NOT The End Of The World – Far From It...

It's simply the birthing pains of a bold new economic order... and the death spasms of an old way of doing things that's no longer workable.

You see, at one time it made sense for companies to try and dominate and control every aspect of the economic food chain – upstream through ownership of suppliers of raw materials and parts, for production... and downstream through ownership of the companies that distributed and sold their products to the consumer.

A car manufacturer, for example, gained much through the shrewd acquisition of a tire company, a glass company, and a metal company. Control of these entities smoothed away transactional friction.

No need to spend time researching suppliers. No need to negotiate the best deals. No need for manual paperwork and order processing. No intermediary commissions and sales fees. Less communication and travel costs and fewer legal expenses.

Having a financial interest in the dealer networks that sold the cars also reduced downstream friction in much the same ways.

So companies grew ever larger, employing more and more people. Not only did they seek to integrate vertically (both forwards and backwards) but horizontally as well, buying up competitors in a never-ending quest for "economies of scale".

Stock and bond markets grew to meet the insatiable demand for capital to fund endless consolidation. And governments grew in size too, creating massive social structures to support this model, running up astronomical debts in the process.

Educational systems were geared toward churning out the millions of employee drones needed to staff the global empires that were being built. Students were trained from an early age to fit into the predefined roles demanded by industry, commerce and government.

And people became very comfortable with the notion that their employers and governments were there to look after them. Strength in numbers insulated the little guy from the brutal self-responsibility, endless adaptation and uncertainty of entrepreneurship.

But gradually – unnoticed by most – the transactional friction that gave rise to all of this started to disappear ...

Just twenty years ago, if a New Yorker wanted to speak to a potential business partner in London England, a short ten-minute phone call cost $20 to $30.

If the potential partners wanted to meet face-to-face, one of them would have to spend thousand of dollars and several days in lost productivity to make the trip.

And if a deal was to be struck, it took millions of dollars in capital to bring together the necessary employees, buildings, machinery etc. to compete effectively in the marketplace.

Today, you can talk all day long between almost any two points on Earth, for free.

You can see the whites of a person's eyes across the ocean instantaneously and it won't cost you a red cent.

You can send money to somebody, share documents, or update database records on each other's computers in near real time for pennies.

And you can sell your products and services globally with nothing more than a laptop computer and a few inexpensive online tools and services.

There is no longer a need to integrate people, raw materials, information, and capital, under a large centralized command and control structure.

Now, independent individuals from all over the world can collaborate on an as-needed basis to get the same jobs done – for less.

A Lone Wolf Entrepreneur At Home In His or Her Pajamas Can Now Compete With Full-Fledged Corporations On A Level Playing Field In Many Areas Of The Economy...

Large companies MUST adapt to this by downsizing and outsourcing aggressively. Governments too. And this is why jobs continue to disappear.

This is not a nightmare to be afraid of. It's a miracle to rejoice in.

You now have the power to gain total control of how, when and where you do your work.

Your income, your lifestyle, and your focus can be entirely in your own hands.

And you no longer need depend on forces outside of your control for your livelihood.

Isn't It Time You Took Your Professional Skills And Turned Them Into A Thriving Full-Time Business Of Your Own?

It's way past time! And you know it.

So what's stopping you?

Well, if you're still putzing around at a JOB, chances are you're probably struggling with one or more of these three entrepreneurial blocks:

You Don't Like Selling – As an independent entrepreneur striking out on your own, you wear many hats. The most important hat you will ever wear is that of Chief Marketing Officer.

In business, NOTHING happens until something gets sold. So your first order of business is to become comfortable and skilled at selling yourself and your products and services.

Unless you are already in sales, chances are this frightens you, perhaps even repulses you. If you have a negative view of selling, it must be vigorously reframed, or you're setting yourself up for failure. The world WILL NOT beat a path to your door.

You're Easily Dazzled by Bright Shiny Objects – It's wonderful to be able to leverage web-based technology to engage with potential customers all over the world. You can and should be doing this.

But it's all too easy to become distracted and overwhelmed by the endless stream of whiz-bang communications options available, most of which you do not have the time or the resources to make profitable.

You can spend thousands of dollars building a fancy website, and hundreds if not thousands of hours plugging into a dozen different social media platforms. And not gain a single client for your trouble.

Or you can focus on mastering a simple blog platform and an inexpensive broadcast email service and make 7 figures.

You Lack Mental Toughness – This one goes back to the brainwashing you acquired while you were growing up. Part of the game was to make you feel small, inadequate and dependent on those with capital and resources.

Your parents pushed you to go to school, so you could find a safe, secure pigeonhole somewhere in the establishment. Much of the risk and uncertainty were removed from the equation, or so you were told.

And now, you find the self-responsibility and independence of thought necessary for entrepreneurial success terrifying. You fear rejection and failure, and find it hard to maintain the iron willed resolve you need to succeed in the face of inevitable set backs and adversity.

We all face the same challenges on our respective journeys to entrepreneurial independence. Your mission is to begin kicking them to the curb.

By Daniel Levis


[Ed Note: Daniel Levis is a top marketing consultant, direct response copywriter and publisher of the highly acclaimed home study course, How to Quit Your Job And Double Your Income – The Fastest Way to 6 Figures and Beyond, As an In-Demand Coach, Consultant or Freelancing Pro... Click here to register for a free web workshop. No Credit Card Required.]

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Investing in Gemstones

A Closer Look at the Pros and Cons
In an article, I read how a rich contractor died owing a large tax bill and didn't have enough cash in his estate to settle it. However, he had a large collection of several hundred colored gemstones. His family, who'd always whined about him spending so much money on his gem collection, decided to send his collection to auction at Sotheby's. A few weeks later all the stones were returned except for three stones, the largest of which weighed less than 1 carat. What were these stones? They were colored diamonds. Sotheby's had sold them to a billionaire for way over a million dollars. More than enough to pay the deceased's tax bill. And what's even more amazing is that the deceased had only spent twenty thousand dollars to purchase the stones on retail. What his estate received was a colossal appreciation in value, wouldn't you agree? This article will investigate the pros and cons of investing in gemstones.


But before I dive straight into this, there's something I want to point out to you. Oftentimes referred to as a dirty term, "investment grade," although not illegal a term, has been used and abused by fraudulent salespeople and is frowned on by the US Federal Trade Commission for the same reason they frown on "precious" and "semi-precious." If you plan on becoming a dealer, don't use this term. It can instantly ruin your reputation. Usually applied to high-end gems, the term investment grade does not necessarily mean the gems are the best investment. Gems that are of lesser value oftentimes appreciate more and are a lot easier to liquidate. That said, the well-informed would invest in low to moderately priced gems.

On average, it is not uncommon to mark-up a low-priced gem five times or more. Whereas you couldn't do that with high-priced gems, profit margins are usually far lower in comparison. Typically, as things get more expensive, the mark-ups tend to get lower. Unlike alexandrite, where a 25% mark-up on a $30,000 piece would be gladly accepted, diamonds, whose market is very competitive, mark-ups can drop below 10%.

When investing in gemstones, the difference between wholesale and retail is your profit - and the greater your chance is of making a profit when you buy low. Not to mention, it is also easier to find buyers for lower priced goods.

In summary: investing in colored low-priced gemstones is the fastest, most assured way to make a profit. Market trends are unpredictable, hence it is advisable that if you're going to buy, buy at a low-as-possible price. Mark-ups on low-priced stones can quite easily exceed five times, but on the high-priced items like diamonds, it can go below 10%. Before making that investment, take a closer look at the pros and cons. Ask questions. Do some research on the current market trends, and be extra cautious. It may take years for your purchase to yield a profit – like it did the rich contractor I mentioned in this article – so make sure, at any cost, that you buy low.

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Becoming an Entrepreneur

Creating a Network of Solutions to Build Success 

We all have those ideas that can make something better. Why not turn them into reality? Here are some steps to turn something small into something bigger to help bring in the big dollars.

It takes a special person to be entrepreneur. You need to have passion, drive, motivation, and the means to make it a reality. What's the process? First you get an idea, quickly followed by brainstorming and working out the kinks of the plan. Then it's time to begin creating the product or service.


Then you market. Online marketing is growing and popular because it's necessary these days. If you want to build success online, you can make a website builder work for you, helping you launch your online business. Once you begin marketing online, you can work to make your original idea as profitable as possible with activities that help you get those sales.

Growing Your Network of Solutions

The seed: It's the random thought you have to make something better. You at first think it's iffy...surely someone else has already thought of this. But it lingers in your mind, and you think about it some more. Ideas are like seeds. The more you think about them, the more likely they will take root and slowly grow.

What kind of ideas are we talking about here? It could be anything. Is it an improvement of something already in place? A new invention, perhaps? Or do you want to branch out on your own and start a business using your unique talents and skills? The beauty of an idea is that it is full of possibility. And with a healthy dose of determination and drive, you can turn that idea into something very profitable.

Brainstorming: With dedication, passion, and drive you can turn your idea into something that will bring in the green, and it starts with brainstorming. Because you initially have so many random thoughts, free writing is a great way to capture every detail. So grab a pen and a journal and start writing. Keep a note pad with you because you never know when you'll get an idea. The idea behind free writing is that you don't worry about what "makes sense" or what "might really work." You don't worry about which step you'll take first or how you'll manage the details. You just jot down random ideas. You can organize these thoughts later.

As the flow of random ideas begins to slow down, you can begin the process of organization. At this point, it might be easier to create a Word document of all your ideas so you can move them around more easily to come up with in an order that fits. During this organizing phase, feel free to group your thoughts however you want and rearrange until you have a clearer vision of your plan.

Roadmap: So how do you transfer brainstorming to dollar signs? You create a business plan. This includes a product description, market analysis, competition assessment, marketing, sales, possible manufacturing, and finance. A business plan is your roadmap. It will require some more thought and a bit more of a commitment on your part. A thorough business plan can steer you to the green. Even if your approach is informal, you need to completely detail each aspect of the plan because investors and clients will respond more favorably when all bases are covered. You have to be able to clearly describe what you plan to market-benefits, what problem it solves for the consumer. Knowing exactly who your potential customers are can help you direct dollars most effectively. And last but certainly not least, knowing how much you really need to start and continue operating is a must when approaching investors and setting sales goals.

You're in Business
Load up on carbs and stay hydrated. You're going to need lots of energy to turn your idea into a reality. You are now an entrepreneur, and hard work comes with the territory. So as you set the foundation for your new business, keep focused and continue working hard.

Getting Found Online: Surely you've noticed that almost everyone has a website. If someone wants a product or service, they search for it first. Having a website is imperative if you want to compete in today's market. You can actually do this yourself. You'll end up with a basic website, but at least your product or service can be found online. Most free websites and Web hosting packages are free with a website builder. And website builders allow you to use a template to create your website and are designed to be easy enough for children to navigate. Once you have your template set up, you just add your text and images, and you're set. You can get more technical by adding widgets and nifty tools if you want. And eventually, you can opt for a custom design as budget allows.

Reaching Your Customers: As you created your business plan, ideally you were able to gain an understanding of your market. Now it's time to use that knowledge to increase sales. Who is your target market? What solution do you provide to them? How will they find you online and or in your local community? If you begin building a marketing plan to attract new buyers and increase your sales, know that these plans are evolving. What doesn't work you can toss out. What does work you can build on. Part of your marketing approach will be your customer service strategy. How are you going to keep current customers and attract new ones? Since most consumers turn to the Internet, it helps to know which sites your target audience uses the most to find the type of product or service you're providing.

Before You Know It: Yes, it does take time to grow a business-you know that. It will be a roller coaster, that's for sure. You'll have lots of highs, times when things seem to be going perfectly. And other times will require more patience. No matter what happens as your business "grows up," you should be proud. You took an idea and worked to turn it into something amazing.

by Andreea Townsend
About the Author

Andreea Townsend is a copywriter for Network Solutions®, provider of Web marketing solutions that help small businesses and aspiring entrepreneurs succeed with Web hosting, SEO, PPC, free websites and more.

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Are You Already Marketing On The Internet

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

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7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.


An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. http://www.abcbooksearch.com/

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

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