Finding Buyers that Buy

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Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.

Especially small businesses.

If you're going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.

There are four aspects of finding buyers that buy that I'd like to focus on. Today, I will cover the first and most important. Today is the "what" ... the next three weeks will be the "how."

At the core of finding buyers that buy is a concept called "Psychographics."

Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It's knowing the words they use, the emotions they have, and the choices they make on a daily basis.

Do not confuse this with "demographics," which is the study of facts about people. Their age, their gender, where they live, number of children, etc. ...

These kinds of facts and figures are important, but they only give you a small insight into the buyer's life and desires. It's far too shallow to really bring in consistent, safe, ongoing sales.

You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.

Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the "Core Buying Emotion."

Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.

Michael puts it like this ... and you can substitute "online marketing and sales" for the word "copy" ...

"Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect's greatest and deepest desires, fears, hopes, and dreams."

Savor that statement because it's worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer's Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.

There are several other powerful advantages to understanding the psychographics of your buyers:

1.First, you know exactly how to talk to them. You understand their Core Buying Emotion.

2.Second, you immediately know where they are. You'll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson's powerful phrases and concepts; see Ready, Fire, Aim for details.)

3.Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover ... )

4.Fourth, you know how to price your product or service.

In the next three weeks, I'm going to talk about the "how" to uncovering the psychographics of your market. I think you'll be surprised at the methods I use.

There are several parts of this discussion that I want to spend a little more time on. Because of that, I've decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.

I'm calling it, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy."

This in-depth discussion is really only for those who are ready to go deeper. Because of this, I'm inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.

To receive a no-cost copy of my audio discussion, "Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy," click here now and fill out the simple form that follows.

Click Here to Get "Buyer Psychographics" Now

By Joshua Boswell

Source : www.earlytorise.com


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A Thing or Two on Search Engine Optimization

This concept may confuse people, especially when they hear about search engine optimization and website optimization. First off, web site optimization is the method of decreasing the web site size and complexity in order to maximize the performance of the website. Website optimization can also include search engine optimization, pay per click optimization, and conversion rate optimization, wherein it gets more traffic and sales as part of your overall site redesign procedure. So basically, search engine optimization is a part of website optimization where a number of tactics are used to make the web pages more attractive to search engines, and also to enhance the site to make it more search engine compatible.

Generally, search engine optimization tactics are critical, since one can get traffic for free. With optimizing the site, one can achieve the same number of visitors, even more, and all without paying for advertising. It is important for site owners to check the website rankings on a regular basis, especially when it comes to the top search engines and directories. According to researchers at Forrestre Research Inc., online users rarely go beyond the top thirty search engine rankings just for a single search. In addition to this, the researchers found out that most Internet consumers find websites through several mediums, such as search engines (of course), links from another site, guessed URL, online advertising, television, radio, direct mail, and viral marketing, or word of mouth.

However, search engine optimization provides special features that are low risk, reliable, cost effective, all with constant results, brand awareness, and affordability. By using this method of optimization, any business can deliver their message to the broadest and most targeted audience. Search engine optimization can help the user find their way amongst the competition, because of the websites good ranking, thanks to the optimization process.

When considering optimizing any website, take into account several things that are essential for a website to become successful. First, one should start from the title tag, since all the search engines recognize the keywords it contains. These keywords greatly affect the ranking since search engines give them a great deal of weight in their ranking system. It is also important when one's title tag appears in the SERP, or the search engine result page. Keep in mind that the interests of real people and the search engines are the same, so the title, with the help of the right keywords, should be attractive enough for the online consumers as well. Adding to this, there is also the description tags, the content, the quality of the website, and the link popularity, since this influences the site with regards to the search engine ranking process.

by Corazon Padol
submitted 2010-01-27

About the Author

SEO Brand Media is composed of a team of professional internet marketing consultants with a strong focus on Search Engine Marketing. We offer SEO services, Consultancy, Pay Per Click Management, Website Maintenance and Web Development.

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Mailing List for Affiliate Marketers

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list.

Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.

Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.

While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.

This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.

In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.

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