Will you set goals more than plans? Or will you carefully plan rather than set your goals? In an online business, careful planning and goal setting is inseparable. That is why you should choose to absorb strategies from the internet business tips for easy management. If you own a business and have not tried using internet as your media for product promotions and rendering online transactions, you might as well give it a shot. Business and corporate websites, whether owned by an enterprise or of an individual, could greatly give twists for your business to demand more than internet basics.
Today, you do not need to sign up for a business management course, because internet business tips for easy management are highly accessible. Now, you can start up a business with reliable guidelines that will help you improve your management skills. This way, you will be challenged to learn on your own with the unlimited resources over the internet.
Internet business tips for easy management comes in many different forms such as e-books, forums and other information over the internet. There are available electronic books that could guide business entrepreneurs to learn and incorporate business concepts. On the other hand, one good thing is that e-books on the net are more updated than hard-printed books. Dominantly, internet itself can be considered as the most reliable bank of resources, where different websites can give answers to your questions as you will try to join forums or read certain articles. Essentially, an organization trying to compete with other businesses should be considered and must be given importance because of its money making potentials. And with the burgeoning industries on the internet, the only way to stand out among others is to be equipped with knowledge that could improve reliability and efficiency of your business. http://tonydraper.net/ Internet business tips for easy management could help your business more productive. Out of these, you will learn to promote your business through websites, expand your negotiations worldwide, give more opportunities for careers, maintain relationships with the valued customers, and deliver services from afar. Possibilities will just conform to your eagerness in learning the internet business tips for easy management. In time, you will gain a business with enhanced interactivity and a rising popularity on the web. And successfully, many investors will discuss their business prospects and other related issues. By then, from internet business tips for easy management that you tried to understand, all your efforts will be recognized through your profits and internet itself will become your large advertising platform.
by LUCY ANDREWS
About the Author
LUCY ANDREWS is a marketing guru and director of http://www.tonydraper.net, which specializes in internet business. Visit us and get internet marketing free ebook download today.
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Showing posts with label marketing tips. Show all posts
Showing posts with label marketing tips. Show all posts
Thursday, November 4, 2010
Tuesday, May 11, 2010
10 Dumb Ways to Start a Business
and Waste a Ton of Money at the Same Time
Here's just a short list of the misguided (and even ridiculous) business start-up advice I've read recently:
Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.
Hand out hundreds of those business cards and brochures at business functions and meetings.
Find a great office space and fill it with furniture.
Take a field trip to discover how your product or service will satisfy people's desires.
Protect your "great ideas" by registering your business name, logo, and slogan.
Create a paper trail -- tracking all meeting dates, attendees, and discussions.
Consult a lawyer and get his or her advice on how to set up the right legal structure for your business.
Check with your municipality to make sure they permit you to operate a venture like yours out of your home.
Buy business insurance and "talk to an accountant or attorney" to make sure you're not missing anything.
Get a toll-free phone number (to give the impression that your business is much bigger than it really is).
If you do these things before you find out whether your product can sell... your business is practically guaranteed to fail.
Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.
This approach lent its name to my most recent bestseller, Ready, Fire, Aim. The main point of the book is that to start and grow a small business, you must have a pragmatic, action-oriented mentality. Rather than spend too much time and money refining theoretical ideas, you develop a prototype quickly and then see if the market will buy it.
As I said in the book, for every business that fails because of poor planning there are a dozen that never get off the ground because of too much planning.
The Ready, Fire, Aim approach obviously doesn't apply to surgical procedures and rocket science. But it will be very useful for 90 percent of the new-business ideas you are likely to come up with.
Want to start a business selling diamond-studded collars for kitty cats? Fine. There are two ways to go about that:
You can spend most of your time and money designing and manufacturing a line of such collars -- and only after that is done, start to think about how you can sell them.
You can make a single collar, go down to your local flea market or neighborhood pet shop, and see if you can find a customer for it.
Most people start businesses the first way. That's why most businesses fail.
But with the Ready, Fire, Aim approach, you devote 80 percent of your initial resources to discovering an efficient way to sell the product. Once you have done that, you have found the key to successfully market it. With that key in your pocket, you don't have to worry about all the other problems that will arise in the natural course of business. You won't have to worry, because you will be able to create the one thing that can solve almost every business problem: cash flow.
Here, in a nutshell, is what I mean by Ready, Fire, Aim...
Ready: Get your product idea ready. Make it good enough to sell. Don't worry about making it perfect. There will be time enough for that later.
Fire: Start selling it. Sell it every way you can. Test different offers. Test different ad copy. Test different media. Keep testing until you discover something that works. This is what we refer to as your Optimum Selling Strategy (OSS).
Aim: Expand your customer base by focusing on your OSS. As your customer base grows, develop business procedures to accommodate that growth. Hire the best people you can to manage your business. Discover, through "back-end" marketing tests, other products and services that your customers will buy. Use those discoveries to refine and perfect a fast-selling line. As this back-end business flushes cash into your company, invest a good deal of that cash into front-end marketing.
Ready, Fire, Aim doesn't mean you are willing to be sloppy. Nor does it mean you are willing to sell second-rate products to your customers. On the contrary, Ready, Fire, Aim is the only truly practical way to find out what your market really wants from you.
And for a small business, Ready, Fire, Aim is the best way to get from good to great.
Think of it this way: When we say we have "a great new product idea," what do we really mean? When I say that, I mean I have a strong feeling that the product will sell well -- that it will be a big, commercial success.
But the truth is, I have only a hunch about how well my idea will do. Experience has taught me that my hunches are often right... but not always. If I spend too much time and energy on a business based on conjecture, what happens if my assumptions don't pan out?
What happens is that I'm left with nothing -- no money or materials or energy -- to start over again. The essence of entrepreneurship is the ability to try and fail and then try again. You can't do that if you blow your wad the first time you try.
So nowadays when I get the feeling that I have a great idea, I figure out how I can test that idea as quickly and as cheaply as possible.
Once I know the idea has "legs," I can roll out a sales program. And once a successful sales program is underway, I can refine and improve the product. The truth is, I can never perfect a product in isolation. I used to think I could, but, once again, experience has taught me the arrogance of that kind of thinking.
To get from good to great, you need the help of superstar employees and, most of all, feedback from your customers. The best customer feedback comes not from surveys or focus groups but from marketing results. Find out what your customers want by selling things to them. This gets you back into the Ready, Fire, Aim loop.
If I had to pick one thing -- one characteristic or quality of my work that is most responsible for the success I've had launching businesses -- I'd have to say it was this Ready, Fire, Aim mentality. It's something I believe in strongly. That's why I wince when I read the start-up advice of so many "experts" who advocate feel-good busywork over selling.
Again, here's my advice for starting a business:
1. As soon as possible, get the product ready to test.
2. Test it as aggressively and creatively as you can. Spend 80 percent of your initial resources discovering the most cost-effective way to make the first sale (your Optimum Selling Strategy).
3. Refine and adjust your sales process as market conditions change. At the same time, gradually develop business procedures to service your customers and improve your products according to their buying preferences.
By Michael Masterson
https://web-purchases.com/LSL/ELSLL502/landing.html?o=96851&s=98526&u=42336630&l=111812&r=Milo
[Ed. Note: There's a TON of foolish business advice floating around the Internet and in bookstores. But you can get proven, time-tested recommendations for starting and growing a business (from someone who's built dozens of businesses himself) in Michael's New York Times, Wall Street Journal, and Business Week bestseller Ready, Fire, Aim. And now it's available FREE. Get all the details here.]
read more blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Here's just a short list of the misguided (and even ridiculous) business start-up advice I've read recently:
Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.
Hand out hundreds of those business cards and brochures at business functions and meetings.
Find a great office space and fill it with furniture.
Take a field trip to discover how your product or service will satisfy people's desires.
Protect your "great ideas" by registering your business name, logo, and slogan.
Create a paper trail -- tracking all meeting dates, attendees, and discussions.
Consult a lawyer and get his or her advice on how to set up the right legal structure for your business.
Check with your municipality to make sure they permit you to operate a venture like yours out of your home.
Buy business insurance and "talk to an accountant or attorney" to make sure you're not missing anything.
Get a toll-free phone number (to give the impression that your business is much bigger than it really is).
If you do these things before you find out whether your product can sell... your business is practically guaranteed to fail.
Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.
This approach lent its name to my most recent bestseller, Ready, Fire, Aim. The main point of the book is that to start and grow a small business, you must have a pragmatic, action-oriented mentality. Rather than spend too much time and money refining theoretical ideas, you develop a prototype quickly and then see if the market will buy it.
As I said in the book, for every business that fails because of poor planning there are a dozen that never get off the ground because of too much planning.
The Ready, Fire, Aim approach obviously doesn't apply to surgical procedures and rocket science. But it will be very useful for 90 percent of the new-business ideas you are likely to come up with.
Want to start a business selling diamond-studded collars for kitty cats? Fine. There are two ways to go about that:
You can spend most of your time and money designing and manufacturing a line of such collars -- and only after that is done, start to think about how you can sell them.
You can make a single collar, go down to your local flea market or neighborhood pet shop, and see if you can find a customer for it.
Most people start businesses the first way. That's why most businesses fail.
But with the Ready, Fire, Aim approach, you devote 80 percent of your initial resources to discovering an efficient way to sell the product. Once you have done that, you have found the key to successfully market it. With that key in your pocket, you don't have to worry about all the other problems that will arise in the natural course of business. You won't have to worry, because you will be able to create the one thing that can solve almost every business problem: cash flow.
Here, in a nutshell, is what I mean by Ready, Fire, Aim...
Ready: Get your product idea ready. Make it good enough to sell. Don't worry about making it perfect. There will be time enough for that later.
Fire: Start selling it. Sell it every way you can. Test different offers. Test different ad copy. Test different media. Keep testing until you discover something that works. This is what we refer to as your Optimum Selling Strategy (OSS).
Aim: Expand your customer base by focusing on your OSS. As your customer base grows, develop business procedures to accommodate that growth. Hire the best people you can to manage your business. Discover, through "back-end" marketing tests, other products and services that your customers will buy. Use those discoveries to refine and perfect a fast-selling line. As this back-end business flushes cash into your company, invest a good deal of that cash into front-end marketing.
Ready, Fire, Aim doesn't mean you are willing to be sloppy. Nor does it mean you are willing to sell second-rate products to your customers. On the contrary, Ready, Fire, Aim is the only truly practical way to find out what your market really wants from you.
And for a small business, Ready, Fire, Aim is the best way to get from good to great.
Think of it this way: When we say we have "a great new product idea," what do we really mean? When I say that, I mean I have a strong feeling that the product will sell well -- that it will be a big, commercial success.
But the truth is, I have only a hunch about how well my idea will do. Experience has taught me that my hunches are often right... but not always. If I spend too much time and energy on a business based on conjecture, what happens if my assumptions don't pan out?
What happens is that I'm left with nothing -- no money or materials or energy -- to start over again. The essence of entrepreneurship is the ability to try and fail and then try again. You can't do that if you blow your wad the first time you try.
So nowadays when I get the feeling that I have a great idea, I figure out how I can test that idea as quickly and as cheaply as possible.
Once I know the idea has "legs," I can roll out a sales program. And once a successful sales program is underway, I can refine and improve the product. The truth is, I can never perfect a product in isolation. I used to think I could, but, once again, experience has taught me the arrogance of that kind of thinking.
To get from good to great, you need the help of superstar employees and, most of all, feedback from your customers. The best customer feedback comes not from surveys or focus groups but from marketing results. Find out what your customers want by selling things to them. This gets you back into the Ready, Fire, Aim loop.
If I had to pick one thing -- one characteristic or quality of my work that is most responsible for the success I've had launching businesses -- I'd have to say it was this Ready, Fire, Aim mentality. It's something I believe in strongly. That's why I wince when I read the start-up advice of so many "experts" who advocate feel-good busywork over selling.
Again, here's my advice for starting a business:
1. As soon as possible, get the product ready to test.
2. Test it as aggressively and creatively as you can. Spend 80 percent of your initial resources discovering the most cost-effective way to make the first sale (your Optimum Selling Strategy).
3. Refine and adjust your sales process as market conditions change. At the same time, gradually develop business procedures to service your customers and improve your products according to their buying preferences.
By Michael Masterson
https://web-purchases.com/LSL/ELSLL502/landing.html?o=96851&s=98526&u=42336630&l=111812&r=Milo
[Ed. Note: There's a TON of foolish business advice floating around the Internet and in bookstores. But you can get proven, time-tested recommendations for starting and growing a business (from someone who's built dozens of businesses himself) in Michael's New York Times, Wall Street Journal, and Business Week bestseller Ready, Fire, Aim. And now it's available FREE. Get all the details here.]
read more blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Sunday, February 21, 2010
Are You Already Marketing On The Internet
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Friday, October 30, 2009
A Popular Auto Responder Marketing Technique
Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy.
EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file.
You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads.
Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.
In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file.
You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads.
Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.
In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
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