7 Investing Mistakes And How To Avoid Them

Making mistakes is part of the learning process. However, it's all too often that plain old common sense separates a successful investor from a poor one. At the same time, nearly all investors, new or experienced, have fallen astray from common sense and made a mistake or two. Being perfect may be impossible, but knowing some of common investing errors can help deter you from going down the well-traveled, yet rocky, path of losses. Here are some of the most common investing mistakes.

Using Too Much Margin

Margin is the use of borrowed money to purchase securities. Margin can help you make more money; however, it can also exaggerate your loses - a definite downside.

The absolute worst thing you can do as a new investor is become carried away with what seems like free money - if you use margin and your investment doesn't go your way, you end up with a large debt obligation for nothing. Ask yourself if you would buy stocks with your credit card. Of course you wouldn't. Using margin excessively is essentially the same thing (albeit likely at a lower interest rate).

Additionally, using margin requires you to monitor your positions much more closely because of the exaggerated gains and losses that accompany small movements in price. If you don't have the time or knowledge to keep a close eye on and make decisions about your positions and the positions drop, your brokerage firm will sell your stock to recover any losses you have accrued.

As a new investor, use margin sparingly, if at all. Use it only if you understand all its aspects and dangers. It can force you to sell all your positions at the bottom, the point at which you should be in the market for the big turnaround.

Buying On Unfounded Tips

We think everyone makes this mistake at one point or another in their investing career. You may hear your relatives or friends talking about a stock that they heard will get bought out, have killer earnings or soon release a groundbreaking new product. Even if these things are true, they do not necessarily mean that the stock truly is "the next big thing" and that you should run to the nearest phone to call your broker.

Other unfounded tips come from investment professionals on TV who often tout a specific stock as though it's a must-buy, but really is nothing more than the flavor of the day. These stock tips often don't pan out and go straight down after you buy them. Remember, buying on media tips is often founded on nothing more than a speculative gamble.

Now this isn't to say that you should balk at every stock tip. If one really grabs your attention, the first thing to do is consider the source. The next thing is to do your own homework. Make sure you "research, research and research" so that you know what you are buying and why. Buying a tech stock with some proprietary technology should be based on whether it's the right investment for you, not solely on what some mutual fund manager said on TV.

Next time you're tempted to buy a hot tip, don't do so until you've got all the facts and are comfortable with the company. Ideally, obtain a second opinion from other investors or unbiased financial advisors.

Day Trading

If you insist on becoming an active trader, think twice before day trading. Day trading is a dangerous game and should be attempted only by the most seasoned investors. In addition to investment savvy, a successful day trader needs access to special equipment that is rarely available to the average trader. Did you know that the average day-trading workstation (with software) can cost in the range of $50,000? You'll also need a similar amount of trading money to maintain an efficient day trading strategy.

The need for speed is the main reason you can't start day trading with simply the extra $5,000 in your bank account: online brokers do not have systems fast enough to service the true day trader, so quite literally the difference of pennies per share can make the difference between a profitable and losing trade. In fact, day trading is deemed such a difficult endeavor that most brokerages who offer day trading accounts require investors to take formal trading courses.

Unless you have the expertise, equipment and access to speedy order execution, think twice before day trading. If you aren't particularly adept at dealing with risk and stress, there are much better options for an investor looking to build wealth.

Buying Stocks that Appear Cheap

This is a very common mistake, and those who commit it do so by comparing the current share price with the 52-week high of the stock. Many people using this gauge assume that a fallen share price represents a good buy. But the fact that a company's share price happened to be 30% higher last year will not help it earn more money this year. That's why it pays to analyze why a stock has fallen.

Deteriorating fundamentals, a CEO resignation and increased competition are all possible reasons for the lower stock price - but they are also provide good reasons to suspect that the stock might not increase anytime soon. A company may be worth less now for fundamental reasons. It is important always to have a critical eye since a low share price might be a false buy signal.

Avoid buying stocks that simply look like a bargain. In many instances, there is a strong fundamental reason for a price decline. Do your homework and analyze a stock's outlook before you invest in it. You want to invest in companies which will experience sustained growth in the future.

Underestimating Your Abilities

Some investors tend to believe they can never excel at investing because stock market success is reserved for sophisticated investors. This perception has no truth at all. While any commission-based mutual fund salesmen will probably tell you otherwise, most professional money managers don't make the grade either - the vast majority underperform the broad market. With a little time devoted to learning and research, investors can become well equipped to control their own portfolio and investing decisions - and be profitable. Remember, much of investing is sticking to common sense and rationality.

Besides having the potential to become sufficiently skillful, individual investors do not face the liquidity challenges and overhead costs large institutional investors do. Any small investor with a sound investment strategy has just as good a chance of beating the market, if not better, than the so-called investment gurus.

Never underestimate your abilities or your own potential. That is, don't assume you are unable to successfully participate in the financial markets simply because you have a day job.

When Buying a Stock, Overlooking the "Big Picture"

For a long-term investor one of the most important - but often overlooked - things to do is qualitative analysis, or "to look at the big picture." Fund manager and author Peter Lynch once stated that he found the best investments by looking at his children's toys and the trends they would take on. Brand name is also very valuable. Think about how almost everyone in the world knows Coke; the financial value of the name alone is therefore measured in the billions of dollars. Whether it's about iPods or Big Macs, no one can argue against real life.

So pouring over financial statements or attempting to identify buy and sell opportunities with complex technical analysis may work a great deal of the time, but if the world is changing against your company, sooner or later you will lose. After all, a typewriter company in the late 1980s could have outperformed any company in its industry, but once personal computers started to become commonplace, an investor in typewriters of that era would have done well to assess the bigger picture.

Assessing a company from a qualitative standpoint is as important as looking at the sales and earnings. Qualitative analysis is a strategy that is one of the easiest and most effective for evaluating a potential investment.

Compounding Your Losses by Averaging Down

Far too often investors fail to accept the simple fact that they are human and prone to making mistakes just as the greatest investors do. Whether you made a stock purchase in haste or one of your long-time big earners has suddenly taken a turn for the worse, the best thing you can do is accept it. The worst thing you can do is let your pride take priority over your pocketbook and hold on to a losing investment, or worse yet, buy more shares of the stock since it is much cheaper now.

Remember, a company's future operating performance has nothing to do with what price you happened to buy its shares at. Anytime there is a sharp decrease in your stock's price, try to determine the reasons for the change and assess whether the company is a good investment for the future. If not, do your pocketbook a favor and move your money into a company with better prospects.

Letting your pride get in the way of sound investment decisions is foolish and it can decimate your portfolio's value in a short amount of time. Remain rational and act appropriately when you are inevitably confronted with a loss on what seemed like a rosy investment.

The Bottom Line

With the stock market's penchant for producing large gains (and losses) there is no shortage of faulty advice and irrational decisions. As an individual investor, the best thing you can do to pad your portfolio for the long term, is to implement a rational investment strategy you are comfortable with and willing to stick to. If you are looking to make a big win by betting your money on your gut feelings, try the casino. Take pride in your investment decisions and in the long run, your portfolio will grow to reflect the soundness of your actions.

Source: http://www.investopedia.com/
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The Magic of the Free Day

My mother retired in 2004, and since then she's been as busy than ever, but doing the things she's always wanted to do with her time off (volunteering, seeing more plays and concerts, etc.).


But you don't have to wait until you're retired to do these things. Today, Dan Sullivan shows you how to have more magical free days in 2012, even if you run your own business.

Craig Ballantyne

"Fulfillment comes from a life of meaningful achievement and from being present in each moment while moving in the direction we most want to move." – Peter Bregman

Free Day™ Breakthrough
By Dan Sullivan

A Free Day™ is a 24-hour period free from all work-related thinking, communication, and activity. In all my years of coaching entrepreneurs, Free Days™ are the change they most often thank me for helping them make. They help you stay creative at work, keep you physically and mentally healthy, and deepen your relationships with the people in your life who matter most.

Even if you know all this and agree with it, when you're under pressure or facing unexpected upheaval, you might start thinking of Free Days as a luxury that's hard to justify. That's why it's important to regularly reinforce the Free Day habit, consistently protecting them and taking them, because Free Days are the last thing you should give up in tough times.

When people "fall off the wagon" and begin losing the productivity gains they've made, it usually starts with compromising their personal free time. It may start innocuously with, "I'll just get this one thing done," then gradually slide into a state of living in a "Reactive Zone" where each new thing becomes even more complicated because they have no new energy for dealing with it.

The flip side of this experience is using Free Days to make sure as much of your work time as possible is spent in the "Creative Zone" where things seem easier, your relationships are more enjoyable and helpful, you've got lots of new ideas, your actions are effective, and you're doing all this without creating new messes.

The three biggest obstacles to taking Free Days are panic, guilt, and confusion:

•Panic: "I'll take Free Days when this is all over."
•Guilt: "How can I take a vacation when my team has to work?"
•Confusion: "What will I do if I'm not at work?

Let's look at each of these three:

"I'll take Free Days when this is all over."

Of course, it's never over – there's always something you could be doing for your business. The most successful entrepreneurs, however, evolve out of being "Rugged Individuals" who do everything themselves, and learn to delegate, empower others, and focus on doing what they do best.

These skills become even more important when emergencies happen. Besides, when you go too long without taking Free Days, everything starts to seem like an emergency. Driving this feeling of panic is the notion that, should you step away, there would be a complete catastrophe. In our experience, though, stepping back creates simplicity.

"How can I take a vacation when my team has to work?"

By starting your own business and raising it to its current level of success, you've taken risks and poured a lot of yourself into the company. Your team members (who get weekends, annual leave, and statutory holidays off) haven't made this kind of investment, so it's perfectly appropriate if you're rewarded differently. And if you really want to be of service to your team members, remember that you're far more valuable to them when you're fully rejuvenated and present.

Entrepreneurs ask us, "How can I get my team to work on their own, without having to constantly come to me?" Leave from time to time, that's how! When you're not there, your team members get a chance to catch up and to learn how to make decisions and take action independent of you.

"What will I do if I'm not at work?"

This is the biggest obstacle for many entrepreneurs. Work is rewarding–you're good at it. You get things for being good at it. The rewards in other parts of your life might be less tangible or measurable, and you might not be as good at them. Consistently going back to work–either physically or mentally–can quickly become a habit.

My experience from working with thousands of entrepreneurs is that one-dimensional people are vulnerable to losses in other areas of their life, such as deteriorations in their marriage or health. And paying exclusive attention to work isn't even a good business strategy, since business ultimately becomes the only thing you know. Creativity always involves an element of novelty.

No matter how much you love your work, there are always other realms in life that can give you opportunities to use your capabilities. And what's all this success you're building actually for if not to provide you with a rich life? Free Days are an investment in your future happiness and productivity that you won't regret.

Strategies for taking great Free Days.

It takes some practice to get the hang of Free Days, and, like diet and exercise, they need to be an active part of your life, not just something you know would be good for you. Luckily, the practice is its own reward!

Here are some strategies that really work:

1) Schedule your Free Days in advance.

As you look over the time ahead, try to schedule Free Days just before periods when you know you'll need to be your most productive. Think of it this way: one vacation, one breakthrough; two vacations, two breakthroughs; and on and on.

By booking your Free Days in advance, or even putting someone else in charge of your Free Days, you save yourself from having to justify or negotiate them with others–or yourself–at the time.

2) Do what you really want to do.

Don't make your Free Days just a different set of obligations, spending the whole day doing things for everyone but you. You might be rejuvenated by spending time on your own, or by being surrounded by other people. You may enjoy high-energy activities or quiet time. For some, a natural environment is a soothing break from our technological civilization.

Whatever you choose, it's important that it's consistent with who you are and what you need. If you're planning Free Days with friends or family members, involving them in the planning will ensure that you come up with something everyone enjoys.

If you're stuck for Free Day ideas, check in with your lifetime goals, and see if there's anything you can do that will move you closer to them. Or you might want to start small and achieve something you've been meaning to get to for a long time.

3) Let your team members help you.

Your team members can see when you're tired, even if you haven't noticed yourself falling into that state. When it seems like they're not understanding you or that they're just not "getting it," that's a sign that you need Free Days–and they have a vested interest in helping you take them! Their results depend on your creativity, for one. And you can be sure they prefer working with the rested and rejuvenated version of you.

4) Train your clientele.

There are two ways you can wean your clients and customers off having constant access to you. First, help them understand that Free Days mean that when they do get to be with you, you will always be fully charged and present with them.

Second, in certain areas, your team members have specific talents that actually enable them to take better care of these clients and customers than you can. So, in presenting this change, you can reassure your clientele that you're leaving them in the hands of a specialist. If they're properly introduced to this concept and the transition is smooth, their experience of your business can actually improve:

Getting less of you personally can be an opportunity for them to get more of the value they come to you for.

Do one thing.

If you don't already have a Free Day strategy in place, just start where you are and do one thing–book a single Free Day, brainstorm about locations or activities for your free time, or have a conversation with your spouse or friends about something you could do together. All that matters is that you do something, however small, to start developing the Free Day habit.

The most successful entrepreneurs manage to achieve a balance between their personal and professional lives. If you consider that balance an important part of your lifetime goals, Free Days can provide a crucial strategic tool for making sure you attain it, and that you enjoy all the freedom your success affords you.

[Ed. Note. Dan Sullivan is the president and co-founder of Strategic Coach®, a global organization that has helped tens of thousands of entrepreneurs grow their businesses exponentially while enjoying an exceptional quality of life. He is the author of more than 30 publications on the subject of entrepreneurship.]

Source : http://www.earlytorise.com/


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Becoming an Entrepreneur

Creating a Network of Solutions to Build Success 

We all have those ideas that can make something better. Why not turn them into reality? Here are some steps to turn something small into something bigger to help bring in the big dollars.

It takes a special person to be entrepreneur. You need to have passion, drive, motivation, and the means to make it a reality. What's the process? First you get an idea, quickly followed by brainstorming and working out the kinks of the plan. Then it's time to begin creating the product or service.


Then you market. Online marketing is growing and popular because it's necessary these days. If you want to build success online, you can make a website builder work for you, helping you launch your online business. Once you begin marketing online, you can work to make your original idea as profitable as possible with activities that help you get those sales.

Growing Your Network of Solutions

The seed: It's the random thought you have to make something better. You at first think it's iffy...surely someone else has already thought of this. But it lingers in your mind, and you think about it some more. Ideas are like seeds. The more you think about them, the more likely they will take root and slowly grow.

What kind of ideas are we talking about here? It could be anything. Is it an improvement of something already in place? A new invention, perhaps? Or do you want to branch out on your own and start a business using your unique talents and skills? The beauty of an idea is that it is full of possibility. And with a healthy dose of determination and drive, you can turn that idea into something very profitable.

Brainstorming: With dedication, passion, and drive you can turn your idea into something that will bring in the green, and it starts with brainstorming. Because you initially have so many random thoughts, free writing is a great way to capture every detail. So grab a pen and a journal and start writing. Keep a note pad with you because you never know when you'll get an idea. The idea behind free writing is that you don't worry about what "makes sense" or what "might really work." You don't worry about which step you'll take first or how you'll manage the details. You just jot down random ideas. You can organize these thoughts later.

As the flow of random ideas begins to slow down, you can begin the process of organization. At this point, it might be easier to create a Word document of all your ideas so you can move them around more easily to come up with in an order that fits. During this organizing phase, feel free to group your thoughts however you want and rearrange until you have a clearer vision of your plan.

Roadmap: So how do you transfer brainstorming to dollar signs? You create a business plan. This includes a product description, market analysis, competition assessment, marketing, sales, possible manufacturing, and finance. A business plan is your roadmap. It will require some more thought and a bit more of a commitment on your part. A thorough business plan can steer you to the green. Even if your approach is informal, you need to completely detail each aspect of the plan because investors and clients will respond more favorably when all bases are covered. You have to be able to clearly describe what you plan to market-benefits, what problem it solves for the consumer. Knowing exactly who your potential customers are can help you direct dollars most effectively. And last but certainly not least, knowing how much you really need to start and continue operating is a must when approaching investors and setting sales goals.

You're in Business
Load up on carbs and stay hydrated. You're going to need lots of energy to turn your idea into a reality. You are now an entrepreneur, and hard work comes with the territory. So as you set the foundation for your new business, keep focused and continue working hard.

Getting Found Online: Surely you've noticed that almost everyone has a website. If someone wants a product or service, they search for it first. Having a website is imperative if you want to compete in today's market. You can actually do this yourself. You'll end up with a basic website, but at least your product or service can be found online. Most free websites and Web hosting packages are free with a website builder. And website builders allow you to use a template to create your website and are designed to be easy enough for children to navigate. Once you have your template set up, you just add your text and images, and you're set. You can get more technical by adding widgets and nifty tools if you want. And eventually, you can opt for a custom design as budget allows.

Reaching Your Customers: As you created your business plan, ideally you were able to gain an understanding of your market. Now it's time to use that knowledge to increase sales. Who is your target market? What solution do you provide to them? How will they find you online and or in your local community? If you begin building a marketing plan to attract new buyers and increase your sales, know that these plans are evolving. What doesn't work you can toss out. What does work you can build on. Part of your marketing approach will be your customer service strategy. How are you going to keep current customers and attract new ones? Since most consumers turn to the Internet, it helps to know which sites your target audience uses the most to find the type of product or service you're providing.

Before You Know It: Yes, it does take time to grow a business-you know that. It will be a roller coaster, that's for sure. You'll have lots of highs, times when things seem to be going perfectly. And other times will require more patience. No matter what happens as your business "grows up," you should be proud. You took an idea and worked to turn it into something amazing.

by Andreea Townsend
About the Author

Andreea Townsend is a copywriter for Network Solutions®, provider of Web marketing solutions that help small businesses and aspiring entrepreneurs succeed with Web hosting, SEO, PPC, free websites and more.

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10 Dumb Ways to Start a Business

and Waste a Ton of Money at the Same Time

Here's just a short list of the misguided (and even ridiculous) business start-up advice I've read recently:

Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.

Hand out hundreds of those business cards and brochures at business functions and meetings.

Find a great office space and fill it with furniture.

Take a field trip to discover how your product or service will satisfy people's desires.

Protect your "great ideas" by registering your business name, logo, and slogan.

Create a paper trail -- tracking all meeting dates, attendees, and discussions.

Consult a lawyer and get his or her advice on how to set up the right legal structure for your business.

Check with your municipality to make sure they permit you to operate a venture like yours out of your home.

Buy business insurance and "talk to an accountant or attorney" to make sure you're not missing anything.

Get a toll-free phone number (to give the impression that your business is much bigger than it really is).

If you do these things before you find out whether your product can sell... your business is practically guaranteed to fail.

Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.

This approach lent its name to my most recent bestseller, Ready, Fire, Aim. The main point of the book is that to start and grow a small business, you must have a pragmatic, action-oriented mentality. Rather than spend too much time and money refining theoretical ideas, you develop a prototype quickly and then see if the market will buy it.

As I said in the book, for every business that fails because of poor planning there are a dozen that never get off the ground because of too much planning.

The Ready, Fire, Aim approach obviously doesn't apply to surgical procedures and rocket science. But it will be very useful for 90 percent of the new-business ideas you are likely to come up with.

Want to start a business selling diamond-studded collars for kitty cats? Fine. There are two ways to go about that:

You can spend most of your time and money designing and manufacturing a line of such collars -- and only after that is done, start to think about how you can sell them.

You can make a single collar, go down to your local flea market or neighborhood pet shop, and see if you can find a customer for it.

Most people start businesses the first way. That's why most businesses fail.

But with the Ready, Fire, Aim approach, you devote 80 percent of your initial resources to discovering an efficient way to sell the product. Once you have done that, you have found the key to successfully market it. With that key in your pocket, you don't have to worry about all the other problems that will arise in the natural course of business. You won't have to worry, because you will be able to create the one thing that can solve almost every business problem: cash flow.

Here, in a nutshell, is what I mean by Ready, Fire, Aim...

Ready: Get your product idea ready. Make it good enough to sell. Don't worry about making it perfect. There will be time enough for that later.

Fire: Start selling it. Sell it every way you can. Test different offers. Test different ad copy. Test different media. Keep testing until you discover something that works. This is what we refer to as your Optimum Selling Strategy (OSS).

Aim: Expand your customer base by focusing on your OSS. As your customer base grows, develop business procedures to accommodate that growth. Hire the best people you can to manage your business. Discover, through "back-end" marketing tests, other products and services that your customers will buy. Use those discoveries to refine and perfect a fast-selling line. As this back-end business flushes cash into your company, invest a good deal of that cash into front-end marketing.

Ready, Fire, Aim doesn't mean you are willing to be sloppy. Nor does it mean you are willing to sell second-rate products to your customers. On the contrary, Ready, Fire, Aim is the only truly practical way to find out what your market really wants from you.

And for a small business, Ready, Fire, Aim is the best way to get from good to great.

Think of it this way: When we say we have "a great new product idea," what do we really mean? When I say that, I mean I have a strong feeling that the product will sell well -- that it will be a big, commercial success.

But the truth is, I have only a hunch about how well my idea will do. Experience has taught me that my hunches are often right... but not always. If I spend too much time and energy on a business based on conjecture, what happens if my assumptions don't pan out?

What happens is that I'm left with nothing -- no money or materials or energy -- to start over again. The essence of entrepreneurship is the ability to try and fail and then try again. You can't do that if you blow your wad the first time you try.

So nowadays when I get the feeling that I have a great idea, I figure out how I can test that idea as quickly and as cheaply as possible.

Once I know the idea has "legs," I can roll out a sales program. And once a successful sales program is underway, I can refine and improve the product. The truth is, I can never perfect a product in isolation. I used to think I could, but, once again, experience has taught me the arrogance of that kind of thinking.

To get from good to great, you need the help of superstar employees and, most of all, feedback from your customers. The best customer feedback comes not from surveys or focus groups but from marketing results. Find out what your customers want by selling things to them. This gets you back into the Ready, Fire, Aim loop.

If I had to pick one thing -- one characteristic or quality of my work that is most responsible for the success I've had launching businesses -- I'd have to say it was this Ready, Fire, Aim mentality. It's something I believe in strongly. That's why I wince when I read the start-up advice of so many "experts" who advocate feel-good busywork over selling.

Again, here's my advice for starting a business:

1. As soon as possible, get the product ready to test.

2. Test it as aggressively and creatively as you can. Spend 80 percent of your initial resources discovering the most cost-effective way to make the first sale (your Optimum Selling Strategy).

3. Refine and adjust your sales process as market conditions change. At the same time, gradually develop business procedures to service your customers and improve your products according to their buying preferences.

By Michael Masterson
https://web-purchases.com/LSL/ELSLL502/landing.html?o=96851&s=98526&u=42336630&l=111812&r=Milo

[Ed. Note: There's a TON of foolish business advice floating around the Internet and in bookstores. But you can get proven, time-tested recommendations for starting and growing a business (from someone who's built dozens of businesses himself) in Michael's New York Times, Wall Street Journal, and Business Week bestseller Ready, Fire, Aim. And now it's available FREE. Get all the details here.]

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Are You Already Marketing On The Internet

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

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7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.


An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. http://www.abcbooksearch.com/

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

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