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Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Thursday, November 4, 2010

Internet Business Tips For Easy Management

Will you set goals more than plans? Or will you carefully plan rather than set your goals? In an online business, careful planning and goal setting is inseparable. That is why you should choose to absorb strategies from the internet business tips for easy management. If you own a business and have not tried using internet as your media for product promotions and rendering online transactions, you might as well give it a shot. Business and corporate websites, whether owned by an enterprise or of an individual, could greatly give twists for your business to demand more than internet basics.

Today, you do not need to sign up for a business management course, because internet business tips for easy management are highly accessible. Now, you can start up a business with reliable guidelines that will help you improve your management skills. This way, you will be challenged to learn on your own with the unlimited resources over the internet.

Internet business tips for easy management comes in many different forms such as e-books, forums and other information over the internet. There are available electronic books that could guide business entrepreneurs to learn and incorporate business concepts. On the other hand, one good thing is that e-books on the net are more updated than hard-printed books. Dominantly, internet itself can be considered as the most reliable bank of resources, where different websites can give answers to your questions as you will try to join forums or read certain articles. Essentially, an organization trying to compete with other businesses should be considered and must be given importance because of its money making potentials. And with the burgeoning industries on the internet, the only way to stand out among others is to be equipped with knowledge that could improve reliability and efficiency of your business. http://tonydraper.net/ Internet business tips for easy management could help your business more productive. Out of these, you will learn to promote your business through websites, expand your negotiations worldwide, give more opportunities for careers, maintain relationships with the valued customers, and deliver services from afar. Possibilities will just conform to your eagerness in learning the internet business tips for easy management. In time, you will gain a business with enhanced interactivity and a rising popularity on the web. And successfully, many investors will discuss their business prospects and other related issues. By then, from internet business tips for easy management that you tried to understand, all your efforts will be recognized through your profits and internet itself will become your large advertising platform.

by LUCY ANDREWS

About the Author

LUCY ANDREWS is a marketing guru and director of http://www.tonydraper.net, which specializes in internet business. Visit us and get internet marketing free ebook download today.

Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.

Wednesday, September 29, 2010

Top 5 Reasons Why Home Based Business Owners are "Killing It" Even in the Recession!

Ever wonder why or how home based business owners are now making more money than ever in this industry? Even in the economic demise we're living in?

Let's take a look at a few things.

Whenever people have a problem, where do they go for answers? To the internet!! And with SO many people affected by the recession, they turn to someone on the internet to show them a way to make some extra money from home.

Here are the Top 5 reasons:

Reason # 1 With so many people taking their businesses to the internet, they are suddenly becoming the person that has the answer for another one's problem. They can provide that solution for income opportunity seekers to make some money from home and become an entrpreneur.

The home based business industry has also shifted their focus on pitching and selling products to more of an internet marketing approach. As you may have figured out, it's all about the marketing for businesses to be successful!


Reason #2 Another reason why the home based business industry is booming is the implementation of systems that help home business owners to leverage their time.

Systems like this can allow for the "heavy lifting" so that the business owner has more time to do other things. The business can run on autopilot if set up right.

Reason # 3 Getting better quality of training. The internet marketing millionaires are now providing the exact training that they have implemented and are making it available for struggling home business owners. They've made their millions selling their products and services, and now they sell their training courses to make even more money and to leverage their time too.

This training allows new members to duplicate the success of the internet marketing millionaires.

Reason # 4 More and more home businesses are 'system dependent' instead of 'sponsor dependent'. Meaning, if a new member has a question or wants to know where to start with their business, they can plug into their own "back office" to get the answers and receive more training provided by top producers etc. This helps eliminate the "whiners" and allows the sponsor to have less headaches!

Reason # 5 Value driven content and in demand products. We're seeing less and less network marketers selling juices, lotions, and pills. The internet marketing home business owners now market products that are in more high demand and and considered in the high ticket direct sales category.

They market items that may have $300, $1000, or $3,000 commission instead of the tiny checks from selling a juice. This allows the home business owner to make the money they want! Not sell 200 juices a month to make the mortgage payment!

So as you can see, these are some very different reasons why the home business industry is booming! The Direct Sales industry has taken over the MLM industry. Direct sales offers a more high ticket item that produces a higher commission and residual income. Internet Marketing is the BIG reason why home business are now more prosperous than ever! They know how to leverege the internet to bring peope to their business!

And there's NO recession on the internet! Forbes Magazine predicts that 79 million people will have some sort of a home business for themselves! With the economy not getting any better, this number may be higher!

That's alot of people! So it's very important to get yourself in front of these 79 million people, because they may be looking for YOUR business. Now won't that make things easier?

Current home based business owners know this and that's why they produce massive profits from this.

The future is on the internet. The future is owning a home based business.

I appreciate your time, Greg Schmidt

by Greg Schmidt

Posted  2010-09-21

About the Author

Greg Schmidt is an Internet Marketing Entreprenuer who shares the system needed in order to run a profitable home business using the internet marketing strategies to leverage the internet in your favor. Access this information by Logging In at http://www.AtHomeWealthCreation.com/?t=goarttop5

Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.

Wednesday, September 22, 2010

Becoming an Entrepreneur

Creating a Network of Solutions to Build Success 

We all have those ideas that can make something better. Why not turn them into reality? Here are some steps to turn something small into something bigger to help bring in the big dollars.

It takes a special person to be entrepreneur. You need to have passion, drive, motivation, and the means to make it a reality. What's the process? First you get an idea, quickly followed by brainstorming and working out the kinks of the plan. Then it's time to begin creating the product or service.


Then you market. Online marketing is growing and popular because it's necessary these days. If you want to build success online, you can make a website builder work for you, helping you launch your online business. Once you begin marketing online, you can work to make your original idea as profitable as possible with activities that help you get those sales.

Growing Your Network of Solutions

The seed: It's the random thought you have to make something better. You at first think it's iffy...surely someone else has already thought of this. But it lingers in your mind, and you think about it some more. Ideas are like seeds. The more you think about them, the more likely they will take root and slowly grow.

What kind of ideas are we talking about here? It could be anything. Is it an improvement of something already in place? A new invention, perhaps? Or do you want to branch out on your own and start a business using your unique talents and skills? The beauty of an idea is that it is full of possibility. And with a healthy dose of determination and drive, you can turn that idea into something very profitable.

Brainstorming: With dedication, passion, and drive you can turn your idea into something that will bring in the green, and it starts with brainstorming. Because you initially have so many random thoughts, free writing is a great way to capture every detail. So grab a pen and a journal and start writing. Keep a note pad with you because you never know when you'll get an idea. The idea behind free writing is that you don't worry about what "makes sense" or what "might really work." You don't worry about which step you'll take first or how you'll manage the details. You just jot down random ideas. You can organize these thoughts later.

As the flow of random ideas begins to slow down, you can begin the process of organization. At this point, it might be easier to create a Word document of all your ideas so you can move them around more easily to come up with in an order that fits. During this organizing phase, feel free to group your thoughts however you want and rearrange until you have a clearer vision of your plan.

Roadmap: So how do you transfer brainstorming to dollar signs? You create a business plan. This includes a product description, market analysis, competition assessment, marketing, sales, possible manufacturing, and finance. A business plan is your roadmap. It will require some more thought and a bit more of a commitment on your part. A thorough business plan can steer you to the green. Even if your approach is informal, you need to completely detail each aspect of the plan because investors and clients will respond more favorably when all bases are covered. You have to be able to clearly describe what you plan to market-benefits, what problem it solves for the consumer. Knowing exactly who your potential customers are can help you direct dollars most effectively. And last but certainly not least, knowing how much you really need to start and continue operating is a must when approaching investors and setting sales goals.

You're in Business
Load up on carbs and stay hydrated. You're going to need lots of energy to turn your idea into a reality. You are now an entrepreneur, and hard work comes with the territory. So as you set the foundation for your new business, keep focused and continue working hard.

Getting Found Online: Surely you've noticed that almost everyone has a website. If someone wants a product or service, they search for it first. Having a website is imperative if you want to compete in today's market. You can actually do this yourself. You'll end up with a basic website, but at least your product or service can be found online. Most free websites and Web hosting packages are free with a website builder. And website builders allow you to use a template to create your website and are designed to be easy enough for children to navigate. Once you have your template set up, you just add your text and images, and you're set. You can get more technical by adding widgets and nifty tools if you want. And eventually, you can opt for a custom design as budget allows.

Reaching Your Customers: As you created your business plan, ideally you were able to gain an understanding of your market. Now it's time to use that knowledge to increase sales. Who is your target market? What solution do you provide to them? How will they find you online and or in your local community? If you begin building a marketing plan to attract new buyers and increase your sales, know that these plans are evolving. What doesn't work you can toss out. What does work you can build on. Part of your marketing approach will be your customer service strategy. How are you going to keep current customers and attract new ones? Since most consumers turn to the Internet, it helps to know which sites your target audience uses the most to find the type of product or service you're providing.

Before You Know It: Yes, it does take time to grow a business-you know that. It will be a roller coaster, that's for sure. You'll have lots of highs, times when things seem to be going perfectly. And other times will require more patience. No matter what happens as your business "grows up," you should be proud. You took an idea and worked to turn it into something amazing.

by Andreea Townsend
About the Author

Andreea Townsend is a copywriter for Network Solutions®, provider of Web marketing solutions that help small businesses and aspiring entrepreneurs succeed with Web hosting, SEO, PPC, free websites and more.

Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.

Tuesday, May 11, 2010

10 Dumb Ways to Start a Business

and Waste a Ton of Money at the Same Time

Here's just a short list of the misguided (and even ridiculous) business start-up advice I've read recently:

Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.

Hand out hundreds of those business cards and brochures at business functions and meetings.

Find a great office space and fill it with furniture.

Take a field trip to discover how your product or service will satisfy people's desires.

Protect your "great ideas" by registering your business name, logo, and slogan.

Create a paper trail -- tracking all meeting dates, attendees, and discussions.

Consult a lawyer and get his or her advice on how to set up the right legal structure for your business.

Check with your municipality to make sure they permit you to operate a venture like yours out of your home.

Buy business insurance and "talk to an accountant or attorney" to make sure you're not missing anything.

Get a toll-free phone number (to give the impression that your business is much bigger than it really is).

If you do these things before you find out whether your product can sell... your business is practically guaranteed to fail.

Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.

This approach lent its name to my most recent bestseller, Ready, Fire, Aim. The main point of the book is that to start and grow a small business, you must have a pragmatic, action-oriented mentality. Rather than spend too much time and money refining theoretical ideas, you develop a prototype quickly and then see if the market will buy it.

As I said in the book, for every business that fails because of poor planning there are a dozen that never get off the ground because of too much planning.

The Ready, Fire, Aim approach obviously doesn't apply to surgical procedures and rocket science. But it will be very useful for 90 percent of the new-business ideas you are likely to come up with.

Want to start a business selling diamond-studded collars for kitty cats? Fine. There are two ways to go about that:

You can spend most of your time and money designing and manufacturing a line of such collars -- and only after that is done, start to think about how you can sell them.

You can make a single collar, go down to your local flea market or neighborhood pet shop, and see if you can find a customer for it.

Most people start businesses the first way. That's why most businesses fail.

But with the Ready, Fire, Aim approach, you devote 80 percent of your initial resources to discovering an efficient way to sell the product. Once you have done that, you have found the key to successfully market it. With that key in your pocket, you don't have to worry about all the other problems that will arise in the natural course of business. You won't have to worry, because you will be able to create the one thing that can solve almost every business problem: cash flow.

Here, in a nutshell, is what I mean by Ready, Fire, Aim...

Ready: Get your product idea ready. Make it good enough to sell. Don't worry about making it perfect. There will be time enough for that later.

Fire: Start selling it. Sell it every way you can. Test different offers. Test different ad copy. Test different media. Keep testing until you discover something that works. This is what we refer to as your Optimum Selling Strategy (OSS).

Aim: Expand your customer base by focusing on your OSS. As your customer base grows, develop business procedures to accommodate that growth. Hire the best people you can to manage your business. Discover, through "back-end" marketing tests, other products and services that your customers will buy. Use those discoveries to refine and perfect a fast-selling line. As this back-end business flushes cash into your company, invest a good deal of that cash into front-end marketing.

Ready, Fire, Aim doesn't mean you are willing to be sloppy. Nor does it mean you are willing to sell second-rate products to your customers. On the contrary, Ready, Fire, Aim is the only truly practical way to find out what your market really wants from you.

And for a small business, Ready, Fire, Aim is the best way to get from good to great.

Think of it this way: When we say we have "a great new product idea," what do we really mean? When I say that, I mean I have a strong feeling that the product will sell well -- that it will be a big, commercial success.

But the truth is, I have only a hunch about how well my idea will do. Experience has taught me that my hunches are often right... but not always. If I spend too much time and energy on a business based on conjecture, what happens if my assumptions don't pan out?

What happens is that I'm left with nothing -- no money or materials or energy -- to start over again. The essence of entrepreneurship is the ability to try and fail and then try again. You can't do that if you blow your wad the first time you try.

So nowadays when I get the feeling that I have a great idea, I figure out how I can test that idea as quickly and as cheaply as possible.

Once I know the idea has "legs," I can roll out a sales program. And once a successful sales program is underway, I can refine and improve the product. The truth is, I can never perfect a product in isolation. I used to think I could, but, once again, experience has taught me the arrogance of that kind of thinking.

To get from good to great, you need the help of superstar employees and, most of all, feedback from your customers. The best customer feedback comes not from surveys or focus groups but from marketing results. Find out what your customers want by selling things to them. This gets you back into the Ready, Fire, Aim loop.

If I had to pick one thing -- one characteristic or quality of my work that is most responsible for the success I've had launching businesses -- I'd have to say it was this Ready, Fire, Aim mentality. It's something I believe in strongly. That's why I wince when I read the start-up advice of so many "experts" who advocate feel-good busywork over selling.

Again, here's my advice for starting a business:

1. As soon as possible, get the product ready to test.

2. Test it as aggressively and creatively as you can. Spend 80 percent of your initial resources discovering the most cost-effective way to make the first sale (your Optimum Selling Strategy).

3. Refine and adjust your sales process as market conditions change. At the same time, gradually develop business procedures to service your customers and improve your products according to their buying preferences.

By Michael Masterson
https://web-purchases.com/LSL/ELSLL502/landing.html?o=96851&s=98526&u=42336630&l=111812&r=Milo

[Ed. Note: There's a TON of foolish business advice floating around the Internet and in bookstores. But you can get proven, time-tested recommendations for starting and growing a business (from someone who's built dozens of businesses himself) in Michael's New York Times, Wall Street Journal, and Business Week bestseller Ready, Fire, Aim. And now it's available FREE. Get all the details here.]

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Sunday, February 21, 2010

Are You Already Marketing On The Internet

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

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Thursday, January 28, 2010

A Thing or Two on Search Engine Optimization

This concept may confuse people, especially when they hear about search engine optimization and website optimization. First off, web site optimization is the method of decreasing the web site size and complexity in order to maximize the performance of the website. Website optimization can also include search engine optimization, pay per click optimization, and conversion rate optimization, wherein it gets more traffic and sales as part of your overall site redesign procedure. So basically, search engine optimization is a part of website optimization where a number of tactics are used to make the web pages more attractive to search engines, and also to enhance the site to make it more search engine compatible.

Generally, search engine optimization tactics are critical, since one can get traffic for free. With optimizing the site, one can achieve the same number of visitors, even more, and all without paying for advertising. It is important for site owners to check the website rankings on a regular basis, especially when it comes to the top search engines and directories. According to researchers at Forrestre Research Inc., online users rarely go beyond the top thirty search engine rankings just for a single search. In addition to this, the researchers found out that most Internet consumers find websites through several mediums, such as search engines (of course), links from another site, guessed URL, online advertising, television, radio, direct mail, and viral marketing, or word of mouth.

However, search engine optimization provides special features that are low risk, reliable, cost effective, all with constant results, brand awareness, and affordability. By using this method of optimization, any business can deliver their message to the broadest and most targeted audience. Search engine optimization can help the user find their way amongst the competition, because of the websites good ranking, thanks to the optimization process.

When considering optimizing any website, take into account several things that are essential for a website to become successful. First, one should start from the title tag, since all the search engines recognize the keywords it contains. These keywords greatly affect the ranking since search engines give them a great deal of weight in their ranking system. It is also important when one's title tag appears in the SERP, or the search engine result page. Keep in mind that the interests of real people and the search engines are the same, so the title, with the help of the right keywords, should be attractive enough for the online consumers as well. Adding to this, there is also the description tags, the content, the quality of the website, and the link popularity, since this influences the site with regards to the search engine ranking process.

by Corazon Padol
submitted 2010-01-27

About the Author

SEO Brand Media is composed of a team of professional internet marketing consultants with a strong focus on Search Engine Marketing. We offer SEO services, Consultancy, Pay Per Click Management, Website Maintenance and Web Development.

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Monday, January 18, 2010

Where to Find Affiliates For Your Niche Website

Making Money with Articles: Where to Find Affiliates For Your Niche Website

To make money with articles that you place on websites, you will also need a variety of good affiliate links that will help to generate revenue. It is important that you know where to find affiliates and that you choose the best affiliates for you and your niche site.

When you pick an affiliate, it is important that you determine which companies you will profit best from based on the frequency that the product is likely to sell. There are several types of affiliates and some will offer you more money from a sale than others will. Before you get hazy-eyed by dollar signs, however, remember some products are bound to sell more than others. If you sell on product four times a year from a little known company that gives you $100 per sale or sell a well known product 3 times a week at the rate of $10 per sale, then you will make much more money with the $10 per sale product. Often times large well known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well. Small, unknown companies, on the other hand, need all of the promotion they can get. Also, because they are unknown, their products are likely to sell less frequently.

The most important rule when picking affiliates to promote on your site is to pick products that would be of interest to those who would likely visit your niche site. Otherwise you will be promoting a product to a group of people who do not even want nor need it. If your niche site targets parents of young children, then promote baby products. If you niche site targets gardeners, then promote gardening products. If you promote baby products to gardeners, you are almost guaranteed to not make a profit no matter how much money the affiliate company offers for a sale.

Lastly, there are two main ways to find an affiliate company for your niche website. You can sign up with a company that manages the accounts of hundreds of companies, big and small, and apply for the products within these accounts or you can do a web search for companies that would match well with your niche, visit their websites, and see if they advertise an affiliate program.

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Sunday, January 10, 2010

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.


An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. http://www.abcbooksearch.com/

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

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Friday, October 30, 2009

A Popular Auto Responder Marketing Technique

Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy.

EZINE EBOOK

Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file.

You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads.

Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

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Sunday, October 25, 2009

4 Things ALL Articles Must Have - Don't Forget

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.


Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

• Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

• Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

• Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

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