Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Showing posts with label traffic. Show all posts
Showing posts with label traffic. Show all posts
Sunday, February 21, 2010
Thursday, January 28, 2010
A Thing or Two on Search Engine Optimization
This concept may confuse people, especially when they hear about search engine optimization and website optimization. First off, web site optimization is the method of decreasing the web site size and complexity in order to maximize the performance of the website. Website optimization can also include search engine optimization, pay per click optimization, and conversion rate optimization, wherein it gets more traffic and sales as part of your overall site redesign procedure. So basically, search engine optimization is a part of website optimization where a number of tactics are used to make the web pages more attractive to search engines, and also to enhance the site to make it more search engine compatible.
Generally, search engine optimization tactics are critical, since one can get traffic for free. With optimizing the site, one can achieve the same number of visitors, even more, and all without paying for advertising. It is important for site owners to check the website rankings on a regular basis, especially when it comes to the top search engines and directories. According to researchers at Forrestre Research Inc., online users rarely go beyond the top thirty search engine rankings just for a single search. In addition to this, the researchers found out that most Internet consumers find websites through several mediums, such as search engines (of course), links from another site, guessed URL, online advertising, television, radio, direct mail, and viral marketing, or word of mouth.
However, search engine optimization provides special features that are low risk, reliable, cost effective, all with constant results, brand awareness, and affordability. By using this method of optimization, any business can deliver their message to the broadest and most targeted audience. Search engine optimization can help the user find their way amongst the competition, because of the websites good ranking, thanks to the optimization process.
When considering optimizing any website, take into account several things that are essential for a website to become successful. First, one should start from the title tag, since all the search engines recognize the keywords it contains. These keywords greatly affect the ranking since search engines give them a great deal of weight in their ranking system. It is also important when one's title tag appears in the SERP, or the search engine result page. Keep in mind that the interests of real people and the search engines are the same, so the title, with the help of the right keywords, should be attractive enough for the online consumers as well. Adding to this, there is also the description tags, the content, the quality of the website, and the link popularity, since this influences the site with regards to the search engine ranking process.
by Corazon Padol
submitted 2010-01-27
About the Author
SEO Brand Media is composed of a team of professional internet marketing consultants with a strong focus on Search Engine Marketing. We offer SEO services, Consultancy, Pay Per Click Management, Website Maintenance and Web Development.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Generally, search engine optimization tactics are critical, since one can get traffic for free. With optimizing the site, one can achieve the same number of visitors, even more, and all without paying for advertising. It is important for site owners to check the website rankings on a regular basis, especially when it comes to the top search engines and directories. According to researchers at Forrestre Research Inc., online users rarely go beyond the top thirty search engine rankings just for a single search. In addition to this, the researchers found out that most Internet consumers find websites through several mediums, such as search engines (of course), links from another site, guessed URL, online advertising, television, radio, direct mail, and viral marketing, or word of mouth.
However, search engine optimization provides special features that are low risk, reliable, cost effective, all with constant results, brand awareness, and affordability. By using this method of optimization, any business can deliver their message to the broadest and most targeted audience. Search engine optimization can help the user find their way amongst the competition, because of the websites good ranking, thanks to the optimization process.
When considering optimizing any website, take into account several things that are essential for a website to become successful. First, one should start from the title tag, since all the search engines recognize the keywords it contains. These keywords greatly affect the ranking since search engines give them a great deal of weight in their ranking system. It is also important when one's title tag appears in the SERP, or the search engine result page. Keep in mind that the interests of real people and the search engines are the same, so the title, with the help of the right keywords, should be attractive enough for the online consumers as well. Adding to this, there is also the description tags, the content, the quality of the website, and the link popularity, since this influences the site with regards to the search engine ranking process.
by Corazon Padol
submitted 2010-01-27
About the Author
SEO Brand Media is composed of a team of professional internet marketing consultants with a strong focus on Search Engine Marketing. We offer SEO services, Consultancy, Pay Per Click Management, Website Maintenance and Web Development.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
Sunday, January 10, 2010
7 Ways To Make Money Using Nothing More Than Your List
An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. http://www.abcbooksearch.com/
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. http://www.abcbooksearch.com/
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
read more leisure blogs in http://www.esyideas.com/
Disclaimer...The comments, products and services are owned by the poster. We are not responsible for their contents.
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